Hardy Wallace aka “Dirty South” Makes Goode

So his wasn’t the prettiest face on the page, I am sure he’d be the first to admit.

But anybody who knows Hardy, or gets to know Hardy, knows he’s a really Goode guy.

No surprise that Murphy-Goode snapped up the guy who flew across the country to be first in line in San Francisco to sign up to compete for a really goode job as Murphy-Goode Wine Country Lifestyle Correspondent–someone who’s seriously been big into wine for awhile–when we met at the Wine Blogger’s Conference, it seemed everybody already knew him!–and someone who certainly doesn’t take himself too seriously.

According to the winery’s press release,

“This is Murphy good!” Wallace said after he was named the winner at a ceremony on the Healdsburg Town Square. “Seriously, this was my dream job before the job ever came along. My dream has come true!”

The good-humored Wallace is founder of the popular “Dirty South Wine” blog, is
a musician, and a Sommelier Guild level I and II.

“This was an extremely difficult decision given the talent of all the candidates, but
Hardy really knocked us over in the interviews with his passion and enthusiasm,” said
Murphy-Goode winemaker, David Ready, Jr. “He’s like us: he’s a people-person who
loves wine.”

Wallace will live for free in a charming, two-bedroom home near downtown
Healdsburg.  He starts “work” on August 15, 2009.

Congrats, Hardy! You ran a great campaign for the job and you deserve the $10,000 a month, the accolades, and all the Liar’s Dice you can stand.

But the real congratulations goes out to all the people (myself included!) who went for it, who said, “hey, I’m in!” People who took a risk, made a video, submitted it, promoted it. People who gave it a go.

Because you never know where something might take you!

(Hey something? I’m ready when you are!) Continue reading

Social Media: Advertising that bites back & spits wine in your face too

Murphy-Goode did a not so goode job of managing their recent social media campaign for the Wine Country Lifestyle Correspondent.

That’s what I thought as I was putting my video together and observing the campaign, but I kept it to myself.

I read the fine print–the fine print on the site that said the Top 50 would be selected by an HR firm. The fine print didn’t say anything about the Top 50 being selected by the voters or that popularity had anything to do with it.

Knowing this, I still encouraged my friends and family to vote for me–as well as my network of friends and their friends and friends of friends at the college where I teach, through twitter and through facebook. And I didn’t make public my musings about what the upshot would be if a popular candidate wasn’t chosen.

Today’s SF Chronicle however, is not keeping quiet–and neither is top vote getter Martin Sargent. They published a story today about Sargent who used his social media savvy to attain many thousand more votes than anyone else. According to their story, Sargent got 6,000 votes.

Which surprised me because watching his video he didn’t impress me. But it wasn’t about the video–it was getting his network to vote for him.

His network came out for him. I remember seeing that he had over 6,000 votes when other top 10 vote getters like one of my favorites Hardy Wallace had under 2,000. I happened to be on-line at midnight 24 hours before they were to announce the Top 50. I was checking the number of votes people had when all of a sudden, the site changed and I saw the Top 50. I tweeted the results, facebooked and emailed a few of the Top 50 I knew or had gotten to know as well as congratulating VinTank’s Paul Mabray that 7 of the 8 candidates he was advising had made the cut.

Not that I’m an expert, but I’d already been done this “Dream Job” road as a candidate for the Island Caretaker on the Great Barrier Reef job and I’d seen how social media can bite the hand that feeds it.

I saw how Island Caretaker candidate Claire somehow ended up with many thousands of votes –and heard many say how easy it is to hack a vote counting system.

I watched first hand the uproar about Julia, the Top 50 candidate dubbed the “Porn Queen” who was dropped from the campaign. I’m still getting hits on my blog post about that!

I saw how supportive, how ugly, and how bizarre a ning can get over a competition.

And I also experienced the backlash when not only I wasn’t chosen but that the choices were skewed in a way that I and my supporters didn’t approve–and many other candidates complained about as well.  As much as they’re fans of the great barrier reef, my loyal friends were not too loyal anymore to the brand I’d been pushing. I know at least one candidate who decided to go to New Zealand instead of AUS when she didn’t make the Top 50.

With the Murphy-Goode job, some of my friends wondered why I was so gung-ho on what they dubbed a “goode” but not a great wine, w winery part pf a huge “family” of wineries, and a greenwashed winery at that. Wasn’t there a better winery for me to work for they asked?

A winery that’s part of a company that’s issuing lay-offs, including one to the guy who came up with the idea in the first place?

Here are some excerpts from the original SF Gate article:

Murphy-Goode, part of Jess Jackson’s Jackson Family Wines empire, devised a dream job – $60,000 and lodging over six months for one savvy social media wizard to make the Healdsburg winery the talk of the Internet.

Nearly 2,000 eager applicants emerged, and some 900 videos were posted online, a key part of the application process. Many took to their Facebook and MySpace pages, gushing about the chance to live the “Goode life” and pleading with fans to vote for them in a running tally of popularity on the winery’s Web site.

But when the winery unveiled its top 50 finalists in late June, top vote-getter Martin Sargent of San Francisco, a former TechTV host and Internet celebrity of sorts, was not on the list. The winery has removed the tallies, but Sargent’s reported 6,000 votes put him well ahead of the pack. His video application had received 34,090 YouTube views as of Thursday.

Of course, the winery had portrayed the “Goode Job” campaign as an extended job search, complete with interviews. But voting on its Web site complicated that picture, especially as social media thrives on popularity rankings. The purpose of the votes wasn’t explicitly stated, but candidates quickly lobbied their networks for a boost.

Digital marketing strategist Paul Mabray of VinTank in Napa, who is advising several finalists, said the winery fell short by trying to embrace social media without fully understanding its rules.

“Yeah, we screwed up,” said Caroline Shaw, senior vice president at Jackson Family Enterprises and a winery spokeswoman. Continue reading

Murphy-Goode Names Top 10: VinTank Scores Goode Too

Rocky
Boston MA
Annie
Seattle WA
Hardy
Atlanta GA
Kamary
Los Angeles CA
Jennifer
Tampa FL
Eric
Edmonds WA
Adam
Austin TX
Todd
Los Angeles CA
Nicholas
Brooklyn NY
Rachel
Los Angeles CA

Put a Wine Predator to Work in a Vineyard? Please Vote Yes!

Put a poet to work in a vineyard!

Gwendolyn Alley is Murphy-Goode http://www.areallygoodejob.com/video-view.aspx?vid=MEPRrfj1uHUPUT A POET TO WORK IN A VINEYARD!

Hi, I’m Gwendolyn Alley. I’m a blogger,
poet, multimedia journalist,
college teacher and I want Sonoma
County in my backyard so I can share
Murphy-Goode wine with the world as your
Wine Country Lifestyle correspondent!

My grandpa built this wine cellar and carved
this door.  I love the magic of wine with food.
I know these Murphy-Goode Alexander
Valley Cabernet Sauvignons will be
great with tonight’s tritip.

My grandpa taught me to respect nature,
the land, what grows there, what we make from it.
He also gave me a passion for challenge
and adventure. The world is my backyard.

I’m ready to grow in your backyard,
Murphy-Goode. Using all the cool social
media tools, I’ll share my adventures.
I’ll hike vineyards, discuss sustainability,
harvest grapes, taste barrel samples, and
enjoy wine with the Murphy-Goode family.

VOTE for Gwendolyn! She’s Murphy-Goode!

For the Monday Poetry Train, I turned my script for my video for the Murphy-Goode Wine Country Lifestyle Correspondent blogging position into pentameter (at times, even iambic!) Go here for another poem about the same grandfather which I posted last year.

OK, my script may not be my best poem ever posted to this site, but please click on the link, watch my video, and vote for me by putting your email in the box even if it’s NOT my best poem! Don’t you think they should put a poet to work in the vineyard? Voting for this round closes on Friday when they will announce the Top 50 and voting opens up again. Thank you for your support!

Gwendolyn Alley is Murphy-Goode video application here.

Wine Predator’s Murphy-Goode Wine Blogging Job Video is UP!

Soooooo Goode: watch my video & vote, please!

MG ap pagesmHere’s a screen shot of my application video for the position of Murphy-Goode Wine Country Lifestyle Correspondent!

Please click on the link below to watch the video on their site and to vote for me, please!

http://www.areallygoodejob.com/video-view.aspx?vid=MEPRrfj1uHU

Thank YOU!!

A Really Goode Wine for a Really Goode Dad

Father’s Day: An Excellent Excuse for an Excellent Meal & Really Goode Wine!

frifathersday09smMy campaign to be the Murphy-Goode Wine Country Lifestyle correspondent has required me to find, buy and drink Murphy-Goode wine. I know, I know, it’s a tough challenge, but I’m up for it!

When I first heard about the Murphy-Goode wine blogging job, I had just bought a bottle of 2005 Alexander Valley Cabernet Sauvignon at my favorite wine store, Ventura Wine Company.

Say what you will for the advantages of on-line retailing, and the energy and enthusiasm of Gary Vaynerchuk, but I like going into a brick and mortar store.

I like feeling the heft of the bottle, fingering the labels, readng them over front and back. I love talking with Nick, the owner, or his daughter Nicole, and getting into conversations with other customers, exchanging tips and recipes. Continue reading

Wine Predator: Passionate about Murphy-Goode Wine Blogging Job

MGbeachbikesunArt Predator aka Wine Predator on the Prowl for Murphy-Goode Wine Blogging Job

So I know you’re wondering, “what’s up with this Murphy-Goode wine blogging job you’re going for?”

Glad you asked! In this June 5 LA Times article, Murphy-Goode winemaker Dave Ready Jr admits they jumped on the “best job in the world” idea and made it their own by offering $10,000 a month for six months and a house in Healdsburg in the heart of Sonoma County wine country to the winning applicant via a 60 second video:

Ready said he got the idea of hiring a “lifestyle correspondent” via video application from the Australian state of Queensland. Early this year, tourism officials there caused an online sensation by inviting people to submit videos for “The Best Job in the World.” The gig: spending six months as caretaker of a palm-fringed island surrounded by azure sea, and using blogs, video updates, photo diaries and other online media to promote tourism. More than 34,000 people applied for the roughly $120,000 job, which went to Ben Southall, a self-described adventurer from Britain.

“We thought, ‘Wow, can we apply this to the wine industry?’ I guess we can,” Ready said as applicants joined him in sipping samples of Murphy-Goode wine. Many said they had learned of the job — which calls for an imaginative, inquisitive “people person” who is also a communications whiz — through e-mail lists or from friends.

With the deadline looming on Friday, Murphy-Goode has over 1300 videos posted on their website; they’ve warned they won’t accept more than 5,000. But according to Ready:

the main weakness among the applicants so far was their inability to show a passion for wine or for life in the bucolic Alexander Valley, not their mastery of the Web as a marketing tool.

Hmmn passion, passion, passion…I just think that’s a Predator attribute if there ever was one. And passion for wine? For life in the great outdoors in a special place like the Alexander Valley? Hhmmmm, I would say while there’s plenty of evidence for that all over this blog, it’s gonna be up to me to lead the Murphy-Goode folks there!  And I need to make sure that comes through in my video as we finish editing it!

Because, honestly? The tech stuff and how to use social media stuff can be learned rather quickly by anyone who’s a good writer.

Being passionate, enthusiastic? Ahhh, now see, that I have learned, my friends, that I have learned is one of my gifts. It was my passion and enthusiasm, the poetry I had for describing coffee which got me a tasting room job at Ridge Winery in my early 20s.

I am like the Pied Piper, leading my charge on bicycles with 50 people along for the ride in Santa suits or prom dresses, by organizing community cleanups and planting days, or simply in the college classroom, keeping my students awake, showing them how to be ALIVE, encouraging them to be human. To lead a life full of aesthetic, participatory experiences, not anaesthetic spectator ones.

Hmmn, now isn’t that what social media is all about anyway? Being human and interacting with each other?

Wine Predator: Going for A Really Goode Job

Art Predator aka Wine Predator: I Want “A Really Goode Job”

Murphy-Goode wineJust over a month ago, Queensland Tourism announced Ben Southall Gets Best Job in the World!

Which meant that Art Predator aka Wine Predator did not. And for those of you who follow this blog (and there are a lot of you, lurkers and commentors alike), you know my huge disappointment. You likely recall that I wrote a lot about Australia (not just my typical AUS wine posts!) and the Great Barrier Reef  in the weeks leading up to that announcement–posts that, I must admit, have very long tails and continue to be quite active.

In the same post, I mentioned that Murphy-Goode was a week or so into a contest looking for a “Wine Country Lifestyle Correspondent,” and I wondered whether I should throw my hat into the ring. I even bought a bottle of 2005 Murphy-Goode Alexander Valley Cabernet Sauvignon at the Ventura Wine Store on Telephone.

But I was still licking my wound, letting the warm consoling words of friends wash over and heal me.

Until now. Yes, friends Helen and Dave have been after me to apply ever since I told them about the Murphy-Goode wine blogging and social media job while we were en route to the Delicious Wine Tasting in Santa Monica. Dave keeps giving me that “I’ll never forgive you if you don’t apply” look. So I’ve decided to go for it.

One minute video applications are due Friday June 19 at midnight, California time. I’ve got my script ready, and my lines rehearsed. Some filming and editing is done, my friends and family are lined up, and the tritip is marinating for the fine dinner party we’re going to have with some Murphy-Goode wine up at my mom’s house.

And then. And then.

And then I’m cruising the internet and find this: a wine marketing think tank, VinTank, has already vetted the existing candidates, chosen their favorites, and even helped them promote their candidacy. At one point, they even offered Murphy-Goode $100,000 in services if M-G chose one of their favorites!!

Hello? Murphy-Goode Dream Job? My dream has been squelched before I even finished my video!

OK, I admit, this is a great way for VinTank to draw attention to their white paper on the wine business and social media. And one of the candidates they chose (Todd Havens) was one I chose and even featured on my blog in this post: Art Predator Gets Best Mom, Ben Southall Gets Best Job in the World!

Yep, he’s really good. And his video is really good–or is that goode?

Anyway, now I am in a quandary. The invites are out. Friends and family have made plans. I’m looking forward to seeing them, to enjoying the great meal I have planned, and to drinking this Murphy-Goode wine I bought!

So–The party’s is ON!!

PS And you know it–you will be the first to know how it goes! I am counting on you, my faithful readers, to vote and support my candidacy! Together we can do it, we can put the Art Predator to work at a Really Goode job!

And, if you get a chance, drop those folks over at VinTank a note and ask them to save a spot for the Art Predator aka Wine Predator. They won’t regret it!